Thursday, May 2, 2013

All Hail Alana.

I knew Alana Hale before I ever met Alana Hale.

Three years ago, during Los Angeles Fashion Week, my long time friend and photographer Jeff Linett, was showcasing a number of designers at a gallery show. Needless to say, I forced him to use me as the model. That day was cold and because we’re shooting in downtown Los Angeles, it was windy too. I was freezing and thankful that editorial work required no smiling. I was grumpy. Until, that is, I got to put on Alana Hale. Suddenly, the cold and the wind became a part of energy and glamour of her clothing-- I felt edgy and young and my editorial face was no longer a sign of grumpiness. Later, during the runway show, a young blonde with a beaming smile introduced herself as Alana Hale. We quickly bonded over her amazing taste in shoes.

A recent graduate of FIDM Alana is already making a name for herself. Her unique style and high quality of work received immediate attention when she debut in 2010.

Each piece is carefully crafted and made with raw materials mixed with soft delicate fabrics. Her style is haute couture that is ready to wear. Her confidence in her designs, herself and her taste has everyone in LA sitting on the edge of their seat, patiently waiting for her follow up collection to the Spring 2012 show. Alana’s designs have become a favorite with celebrities like Nicki Minaj, Lady Gaga and Tamara Mowry, and her pieces have appeared in national and international editorials.

She is currently working on a brand new line, and I know if it’s anything like the first, everyone will soon know what it is to be strong, sexy and full of joy—just like the designer, Alana Hale.

Models, Sarah Svetlana and Katie Maloney